Flipkart Music Store: Flyte

Flipkart one of the reliable online stores in India, has launched Online music store called Flyte. It is very interesting move given that most of the online users in India downloads mp3 songs from thousands of warez sites available. Many do not even know that their downloads may be illegal.  Flipkart tries to change the game with iTunes like music downloads where you can buy individual songs.


The key features include:

  • DRM free music – you can play on any device anywhere and there is no control over who copies it and uses.
  • Song preview: You play the song for 30seconds before you can buy it
  • Looks like they offer only 128kbps encoded mp3 which is good for most purposes. But there are audiophiles who can differentiate 192/256/320kbps VBR from 128kbps. they may offer that future.
  • Available Language albums currently: Hindi,English,Tamil,Telugu,Punjabi,Malayalam, Bengali,Bhojpuri, Marathi, Gujarati, Kannada, Rajasthani, Oriya, Sanskrit, Konkani, Urdu, Assamese, Angika, Awadhi, Bundeli, Chhattisgarhi, Garhwali, Haryanvi, Himachali, Kashmiri, Khortha, Kumaoni, Maarwari, Magadhi, Maithili, Manipuri, Naga, Nepali, Pali, Sambalpuri, Sindhi, Italian, Spanish, French, Swedish
  • The available Generes: Devotional & Spiritual, Hindustani, Carnatic, Pop, Rock, Film / OST, Indipop (Indian Artists), Qawwali, Ghazal, Sufi, Lounge / Fusion, Electronic/Dance, Folk, Special Interest, Jazz, World Music, Blues, Children & Young Adults, Country & Western, Dance Styles, Exercise & Fitness, Rap & Hip-Hop, Reggae, Soul / R&B, Festivals & Occassions, Instrumental, Live, Classical

Too early to comment if they will offer lossess encoding like WAV,FLAC . They seem to have plans for player like iTunes and Android/Apple iOS clients

The important question is: Will the Indians ‘buy’ digital music ‘online’?

Google India Launches Music Service to Find and Play Legal Content

Google India has launched a Music service in partnership with in.com, saavn, saregama.

It is available at Google.co.in/music

Google writes in the blog:

Bollywood music is innate part of our life both online and offline. That’s why, every day, millions of users in India use Google to search for their favorite Bollywood songs – latest or classic. Users not only search for songs but also spend quite a bit of time to explore and discover new music on Internet. However this search and exploration has never been an easy thing.

This search engine is useful for listening to legal Bollywood Hindi songs. But, the support for Tamil and other regional sons are not available as they have not signed up with Tamil online music streaming services like raaga.com. This will surely reduce piracy as user will know where to get legal contents instead of downloading from illegal sites.

You can find Hindi Robot songs easily , but not Tamil Endhiran songs! hope things improve in future.