TataSky reduces STB cost to Rs999 from 1599

Competition is heating up in India DTH space. The entry cost for TataSky DTH has come down to Rs999/- . this includes Set Top Box and installation charges.

Offer also includes:

Standard installation worth Rs 1,000 free
1 month subscription of Super Saver /South Jumbo Pack free
4 showcase movies free

I like their “No conditions apply” tag :). Example Sun Direct is advertising they offer connection at Rs400/- but they charge Rs1250/- as installation charge.

Economic Times writes:

Direct-to-Home operator Tata Sky on Wednesday slashed the price of its set top boxes (STBs) to Rs 999, a move that will further fuel the competition in the DTH space.

“The aim is to make the STBs as affordable as possible and drive digitisation. Rural markets is a big opportunity and a major portion of our monthly additions are coming from the smaller towns,” Tata Sky Chief Marketing Officer Vikram Mehra told PTI.

The price of Rs 999, which includes hardware and installation cost, will help add significant numbers to the subscriber base, he added.

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